BRINGING TOGETHER PRIVATE, PUBLIC & COMMUNITY SECTORS
Destination Livingstone (DL) was established to make Livingstone a more attractive and competitive tourist destination. Our goal is to increase the long-term social and economic benefits that tourism can bring to the people, businesses and the local economy of Livingstone. We aim to see that Livingstone continues to become a better place for people to live, work and visit. Our approach is innovative in that private, public and community sectors are all represented on the DL Board and Working Groups which is a new business model in the City.
To develop sustainable business models in tourism that create prosperity in Livingstone and sustain livelihoods for all.
To make Livingstone a better place to live, work and visit.
Inclusive/ Eco-friendly/ Transparent/ Professional.
- DEVELOP INNOVATIVE TOURISM PRODUCTS AND ATTRACTIONS TO ENHANCE LIVINGSTONE AS A TOURIST DESTINATION;
- CREATE A HIGH‐QUALITY TOURISM ENVIRONMENT FOR RESIDENTS, BUSINESSES AND VISITORS OF LIVINGSTONE;
- RAISE DEMAND FOR LIVINGSTONE AS A TOURIST DESTINATION;
- TO ESTABLISH LIVINGSTONE AS A CLEAN, GREEN, ENVIRONMENTALLY FRIENDLY AND SOCIO-ECONOMICALLY INCLUSIVE DESTINATION;
- COLLABORATE WITH ALL STAKEHOLDERS TO STRENGTHEN THE MANAGEMENT OF THE TOURISM SECTOR;
- NURTURE EMERGING TOURISM SECTOR ENTREPRENEURS AND SUPPORT THE GROWTH OF LOCALLY OWNED OR MANAGED TOURISM SECTOR ENTERPRISES;
- CREATE INCOME AND EMPLOYMENT OPPORTUNITIES IN LIVINGSTONE AND ENCOURAGE RELEVANT VOCATIONAL SKILLS DEVELOPMENT FOR LOCAL PEOPLE;
- CREATE A TOURISM HUB FOR ZAMBIA AND BEYOND THROUGH THE CREATION OF CONVENIENT AND AFFORDABLE ACCESS TO TOURISM PRODUCTS
A word about our Logo
Destination Livingstone (DL) hosted an open competition to design a logo with an associated strap-line to be used by DL. The requirements were that the logo should be creative, innovative, fun, professional and can include any symbol of Livingstone.
The winning logo designed by Vanessa Nielssen, incorporated four iconic elements found within the destination - namely the waterfall (symbolic of Victoria Falls & Zambezi River), the white rhino (wildlife), a traditional drum (culture) the baobab tree (flora & fauna) in primary colours with the strapline "Feel It, See It, Do It"
The colours in the Destination Livingstone logo reflect the importance of the Zambezi River & Victoria Falls to our community (blue), Livingstone's natural and wildlife resources (green), Livingstone's favourable weather & climate, hot sunny days and spectacular sunsets (red) and the country's mineral wealth (orange).
Victoria Falls are classified as one of the largest waterfalls in the world based on its width of 1,708 metres and sheer waterflow and the epicentre of Livingstone Tourism.
Mosi-oa-Tunya National Park is proudly home to Zambia's only white rhino popultaion, protected by DNPW with a successful breeding programme.
Drums are among the most important art forms in Zambia, used both as a musical instrument and as a work of sculpture significant in many ceremonial functions.
Adansonia digitata, the African baobab, is the most widespread tree species of the genus Adansonia and is symbolic within Livingstone, particularly The Big Tree.
FEEL IT SEE IT DO IT
High Water Season (approx Feb to May) visitors may expect to experience Victoria Falls in peak flow. Feel the spray in full force! Feel It - Be inspired to travel.
Mid Water Season (approx June to August) visitors may expect wildlife sightings and experience Victoria Falls in mid-flow with excellent photographic opportunities. See It - Research your travel.
Low Water Season (approx September to Jan) is when Victoria Falls has the least waterflow. This time of the year is prime season for adventure sport enthusiasts and white water rafting is peak, the Devils Pool is open for visitors and wildlife viewing is exceptional. Do It - Plan & execute your travel.
*Strapline coined by Peter Jones and reproduced with permission.
The strapline is also indicative of KEY MARKETS in the tourism sector and the different ways travellers may choose to enjoy the region. KEY MARKETS - FIT & LEISURE MARKETS - ADVENTURE / EXPERIENTIAL TRAVEL SECTORS - MICE.